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Copies In Color Inc. September 17, 2019

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Copies In Color Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Small in Size, Big in Results

Get ‘Em Talking


Become a Map Master
A Message From Copies In Color Inc.
The Way I See It

The Duck Hunting Dog

A boy and his and dog spent hours at a nearby pond practicing retrieving and getting ready for duck hunting season. The dog enjoyed the outings just as much as the boy and was a speedy learner.

On the first day of duck hunting season, the boy shot a duck and instructed his dog to retrieve it. Instead of swimming, as he did in numerous practice sessions, the dog ran out on the surface of the water, picked up the duck, and ran back on top of the water. The boy was amazed and bewildered and knew no one else would believe that his dog could do such a fantastic trick. He ran to his neighbor’s house and invited the old farmer to join them.

After returning to the pond, the boy shot another duck. The dog again walked on top of the water, retrieved the duck, and walked back quickly with the duck in its mouth. Barely able to contain himself, the boy excitedly said, “Did you see that?!” To which the farmer replied, “Well, I didn’t want to say anything, but your dog doesn’t know how to swim.”

Here’s the way I see it: Sometimes, it is easy to be critical and focus on the day-to-day realities in life and miss the extraordinary events happening around us. If you trust our team with your next printing project, we’d be happy to show you our “near-superhero” abilities, including super-fast printing!

Idea of the Week
Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards

Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.

When choosing a business card, don't be cheap. (If you're on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a business card that would really wow a customer and adds to the overall good impression?

  1. Feature your company name prominently, with your name and title smaller. Using your company logo is important because it will help people associate your name with the product you are selling.
  2. Don't take up too much space listing all the ways you can be contacted. It's best to list your phone, email address, and website. 
  3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn't support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
  4. Don't overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.
  5. It's worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

See more great ideas like this!
Click here to visit the Copies In Color Inc. Ideas Collection.

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Marketing Tip
Reasons to Start a Podcast

Podcasts are a great way to give your business a voice. When created regularly with informative content, podcasts can help you build trust and rapport with your listeners, and also position your organization as an industry expert. Here are a few tips for creating a podcast your audience will love:

  • Commit to a schedule of topics that will help you build your podcast resource library. Choose worthy issues that will educate, inspire, or entertain.

  • Invite guest speakers that can enhance your podcasts and broaden your topic expertise.

  • Because podcasts often have a very targeted audience, you can also help build a community and give listeners a platform to connect and discuss topics further. This can be done with a Discord chat app, a comment section on your website, Facebook group, or many other options. Encourage listeners to ask questions and share their related experiences about your podcast topics.

  • Consider partnering with industry-related sponsors who can provide potential prizes or giveaways for your audience.

  • Repurpose the content and key points from podcasts into other marketing opportunities, such as slide shows, infographics, quotes, and success stories.

If you’d like help promoting your podcast in print, we’d love to help! Ask us for ideas today.

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Uncommon Product
New Member Packets

New member packets are a great way to welcome members and provide helpful information about your organization or group. Here are a few things to consider including in a new member packet:

  • A customized pocket folder can be a great way to organize the content of your new member packet.

  • Include a personalized, signed welcome letter that shows your appreciation and thanks members for joining.

  • A printed booklet or guide that provides an overview of your organization, team members to contact, helpful tips and tricks, and other relevant information.

  • A schedule of upcoming events, meetings, or other opportunities for members to be involved.

  • A list of membership resources, benefits, or perks. This could include a membership card, rewards program, coupon book, parking pass, contact information, webinars, training, or more.

  • Depending on the type of organization, you may also consider guest passes, which your members can give out to others at their discretion. Guest passes also give you the opportunity to grow your membership program.

  • Consider including a free gift, such as a pen, keychain, custom notepad, or stickers.

If you’d like more ideas or need help creating a new member packet that your members will enjoy receiving, our printing experts can help. Give us a call today!

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Tech Tip
Navigate Like a Pro

Google Maps can do a lot more than give you directions. Here are a few handy tools and hidden functions that you may not know about:

  • Find wheelchair accessible transit routes. After entering your desired destination into Google Maps, tap “Directions” and select the public transportation icon. Then tap “Options.” Under the Routes section, you’ll find “wheelchair accessible” as a new route type.

  • Pre-check parking availability. If available, look for a little P logo at the bottom of the screen, along with one of the three following parking designations: limited, medium, and easy.

  • Easily navigate offline by saving maps to your phone ahead of time if you plan to travel somewhere with poor internet service.

  • Send your location in real-time to make it easier to meet up with others or show them how to find you.

  • Save your favorite places on the map so you can quickly find them later from any computer, phone, or tablet. You may also add private labels to addresses not named by Google Maps, such as your friend’s apartment, so you can easily find them.

  • When using public transportation, such as a bus or train, you can get step-by-step navigation and see the arrival time of the next train or bus, as well as notifications for when it’s time to transfer or get off at your stop.

  • Find ride-sharing services (such as Uber) that are available at your location. After entering your destination in Google Maps, swipe right on the transportation options on the top of the screen and click the stick figure holding a briefcase. This will prompt a pop-up screen on the bottom, showing price estimates and wait times.

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